Why Referral Marketing?

How much easier would your job be if you had an army of brand advocates recommending your business to their trusted connections on social media, email and in-person? Modern B2B marketers are cashing in on the interconnectedness of today’s online buyers by adding referral marketing into the mix. Here are a few of the reasons for the shift:

• Referred customers are more proftable and loyal than other customers.
  
  
• Word of mouth is free. Even if you offer an incentive, you pay nothing until the referred party purchases.
  
  
• A properly setup referral marketing program is simple to launch, yet it can pay dividends for the life of your business.
  
  
• SEO. Google rewards websites that are shared on social media.
  
  
• Customer retention. A well-designed referral program can engage your best customers and increase their affinity for your brand.